" For the past 10 years I have mainly been in what I call the execution business i.e. sales, but  in late 2014 I realized that I was actually in the ideation and creation business as well, meaning I was part of the whole business process being able to connect the dots to get projects funded, designed, prototyped, sourced, branded, and to the marketplace be it in big box retail or simply online, the success comes from simply never giving up and making sure that what ever the product or service is that all three things which I call ICE are always looked at on a continuous basis using data and fact making sure it is pulled through the respective channel properly, so in a nutshell CRANK is a swiss army knife that is ready to jump in at any time " Founder John D. Adamski